LA HISTORIA SE ESCRIBE LATIDO A LATIDO
AGENCY: DoubleYou
CLIENT: Nike & Atlético de Madrid
ROLE: Junior Creative & Copywriter
YEAR: 2014
Nike and Atlético de Madrid wanted a victory line in case they won La Liga. But, instead of trying to create that line, we looked for it in the most iconic character from the team: “El Cholo” Simeone, the coach.
After the whole season reapeating that they would progress “match by match” (partido a partido) the point of view was clear: we just needed to turn that into a line that would speak about the heart of all the atléticos. The design was made by Vasava.
The line was such a success, it opened newspapers, was put on conmemorative shirts that sold out in one afternoon, and even a fan (that I know) tattooed himself. Awkward, but beautiful in some sense.
