VISIT EARTH

AGENCY: DoubleYou
CLIENT: Atrápalo
ROLE: Junior Creative & Copywriter
YEAR: 2015
AWARDS: IAB Inspirational Awards / Shortlist - Transmedia Campaigns

Atrápalo is a travel and leisure expert agency. In order to make them stand out and enhance the value of this marvellous planet in which we live in, for their international summer campaign we didn't just offer Earth's various destinations to its inhabitants, we offered Earth itself as a touristic destination for the inhabitants from outer space instead. Undoubtedly, the best destination in the universe.

We created an integrated campaign for which we only targeted aliens, proposing them an offer: showing us that they were from another world, in order to win trips and leisure activities for 1€. The earthlings would be just witnesses -or maybe not.