Barça B is FC Barcelona’s youth team. Because they play in minor leagues and they are not very known by fans, it’s difficult to get people to go to the stadium and support them. But most of them come from La Masía, just as Messi, Iniesta or Piqué. Many players from the first team come from Barça B. So the promise was clear: fans weren’t going to see a youth team playing a minor league -they were going to see the future of the first team.
We made a commercial featuring players from both teams to underline that Barça B players are not worse than those from the first team -just younger- and plaid with the concept to get people to go to Mini Stadium, where Barça B plays.
