ONE SHIRT UNITES US

AGENCY: DoubleYou
CLIENT: Barça
ROLE: Senior Creative & Copywriter
AÑO: 2021

Barça had a new kit to play against Real Madrid at Santiago Bernabéu stadium: the Clásico Special Edition, featuring the stripes of the “senyera” -the catalan flag- among the blaugrana ones. And they invited us to the pitch for the launch campaign.

We won the pitch by turning the jersey into the flag of all culers -supporters of FC Barcelona- under the concept “One shirt unites us” -from the club’s anthem “One flag unites us”. And the best possible choice to wear it was Carles Puyol, the legendary captain of the team. An icon with legitimacy to give a motivational speech to fans, in a moment in which everyone could use some encouraging words.