Barça has a unique playing style that looks not only for the win, but also for the enjoyment of the fans.
Being so, for the 2018 / 19 season we wanted a concept that would transmit that will for making a more attractive football for the fan.
That concept was "We Color Football", and we launched in the moment in which it made the perfect sense: El Clásico against the Real Madrid. There were a number of activations related to the campaign that were cancelled due to the bad end of season of the team.
