MAXICASTER

AGENCY: DoubleYou
CLIENT: Maxibon
ROLE: Senior Creative & Copywriter
YEAR: 2018

Maxibon is an ice-cream brand. Although their ice-creams are top mind product amoung youngsters, they were not engaging as a brand. We pitched for their 2019 campaign, and the brief was a challenge: turning them into a love brand for Gen Z.

We came up with MaxiCaster: a contest in which participants had to cast videos with their own style. We were looking for the most originals. We had a three influencer jury to choose the best ones, among them the official caster of the Spanish Professional Videogame League, Ibai Llanos.

We created branded content hand in hand with the influencers, that conected with the target and even hit YouTube Trends organically.

Apart from wining the pitch, we got the account also for 2020.