UNPREDICTABLE MATCH

AGENCY: DoubleYou
CLIENT: Nike Football & Sprinter
ROLE: Senior Creative & Copywriter
YEAR: 2021 - 2022

In partnership with the Sprinter sportswear stores, Nike asked us an activation to communicate the Nike Phantom boots: the boot for creative players who adapt to any game condition. So we came up with the Unpredictable Match: a game streamed on Twitch, were viewers could change the rules and set new ones on real-time.

Players had to adapt to these new rules whenever they changed, with the Phantom boots as their tool to unleash their game. It was such a success that both clients agreed to repeat the activation on 2022, this time even bigger.