A FAREWELL FROM THE PITCH
AGENCY: DoubleYou
CLIENT: Sevilla FC
ROLE: Senior Creative & Copywriter
YEAR: 2024
Jesús Navas is the most iconic player in Sevilla FC. A player that, unlike many others, isn’t friend of big statements on camera. He prefers to speak on the pitch, as he has been doing for more than 20 years. In December 2024, he decided to end his career as pro player. So we couldn’t come up with any other way to say “goodbye”, than doing it on the pitch.
We even created the Navas Font, the font inspired in his movements with the ball, so that every Sevilla FC fan could use it and speak forever with the same passion that Navas has put in every game.
Full Length Video.
