EXPERIENCES FOR THE BRAVE
AGENCY: DoubleYou
CLIENT: Sant Joan de Déu
ROLE: Creative & Copywriter
YEAR: 2018
Sant Joan de Déu hospital wanted to take advantage of the Internacional Chilhood Cancer Day in order to raise funds for the construction of the SJD Pediatric Cancer Center.
We launched the Experiences For The Brave, a low cost fundraising campaign that would give a more positive view on the problem and that collected nine times the investment in communication.
Case Study.
Judit's Christmas At Disneyland Paris.
Marc's First Family Trip.
Gloria's and Carmen's Comeback To School.
Nerea's, Arnau's, Judit's, Marquitus', Gloria's, and Marc's Thousand Plans.