THE BRAVE BRIGADE
AGENCY: DoubleYou
CLIENT: Sant Joande Déu
ROLE: Senior Creative & Copywriter
YEAR: 2019 - 2020
AWARDS: IAB Inspirational Awards / Bronze - Corporate Social Responsibility
The Sant Joan de Déu Hospital treats brave kids who are fighting a terrible enemy: paedriatic cancer. Under the brand line “FOR THE BRAVE”, we were asked a campaign that could raise both awareness and funds.
But we didn’t create that campaign - the kids did. They worked together with top artists of Marvel and DC Comics. That’s how The Brave Brigade was born. The first superhero saga that saves lives in the real world.
Case Study
Short documentary by the awarded director Carlos Marqués-Marcet.
The Brave Brigade: Winged Queen
The Brave Brigade: Sparta XXIII
The Brave Brigade: Repair-Man
The Brave Brigade: Strongess
The Brave Brigade: Supergarr
The Brave Brigade: Doctor Gema
The Brave Brigade action figures unboxing on La Botella de Kandor channels.