https://www.jonurbina.com Jon Urbina Mon, 10 Nov 2025 22:20:15 +0000 https://www.jonurbina.com en https://www.jonurbina.com/Homepage Sun, 07 Apr 2019 10:09:08 +0000 Jon Urbina https://www.jonurbina.com/Homepage https://www.jonurbina.com/SJD-The-Brave-Brigade Fri, 02 Apr 2021 16:51:48 +0000 Jon Urbina https://www.jonurbina.com/SJD-The-Brave-Brigade <img width="2500" height="550" width_o="2500" height_o="550" data-src="https://freight.cargo.site/t/original/i/13f47c8de9d0f4e04511e9e98bc35416cab6dc262e899099c565eb4ede5b4cc2/HEADER_SinMarco.jpg" data-mid="104073526" border="0" src="https://freight.cargo.site/w/1000/i/13f47c8de9d0f4e04511e9e98bc35416cab6dc262e899099c565eb4ede5b4cc2/HEADER_SinMarco.jpg" /> THE BRAVE BRIGADE AGENCY: DoubleYou CLIENT: Sant Joan de Déu ROLE: Senior Creative &amp; Copywriter YEAR: 2019 - 2020 AWARDS: IAB Inspirational Awards / Bronze - Corporate Social Responsibility The Sant Joan de Déu Hospital treats brave kids who are fighting a terrible enemy: paedriatic cancer. Under the brand line “FOR THE BRAVE”, we were asked a campaign that could raise both awareness and funds.But we didn’t create that campaign - the kids did. They worked together with top artists of Marvel and DC Comics. That’s how The Brave Brigade was born. The first superhero saga that saves lives in the real world.&nbsp; Case Study Short documentary by the awarded director Carlos Marqués-Marcet. &nbsp; The Brave Brigade: Winged Queen The Brave Brigade: Sparta XXIII The Brave Brigade: Repair-Man The Brave Brigade: Strongess The Brave Brigade: Supergarr The Brave Brigade: Doctor Gema <img width="2560" height="1364" width_o="2560" height_o="1364" data-src="https://freight.cargo.site/t/original/i/0936e9f140e437147b9aed9961c45c9ec9a8136a277c100cb7573e53f5eb48c6/1_WebMango.png" data-mid="104075567" border="0" src="https://freight.cargo.site/w/1000/i/0936e9f140e437147b9aed9961c45c9ec9a8136a277c100cb7573e53f5eb48c6/1_WebMango.png" /> <img width="1920" height="1362" width_o="1920" height_o="1362" data-src="https://freight.cargo.site/t/original/i/92cd1839538e05f01b739e494585ef1777fa93dc86088d22218fbb3a51947e81/Camiseta.png" data-mid="104075568" border="0" src="https://freight.cargo.site/w/1000/i/92cd1839538e05f01b739e494585ef1777fa93dc86088d22218fbb3a51947e81/Camiseta.png" /> The Brave Brigade action figures unboxing on La Botella de Kandor channels. https://www.jonurbina.com/SEVILLA-FC-The-badge-that-brings-us-together Sun, 07 Jan 2024 11:46:02 +0000 Jon Urbina https://www.jonurbina.com/SEVILLA-FC-The-badge-that-brings-us-together <img width="2500" height="550" width_o="2500" height_o="550" data-src="https://freight.cargo.site/t/original/i/5ca0d7a22a2e2887f2b7fa0138737e18ee06094a7e17dd07ff31a3de02df3f83/SevillaFC_FelizNavidad_Header.jpg" data-mid="200998559" border="0" src="https://freight.cargo.site/w/1000/i/5ca0d7a22a2e2887f2b7fa0138737e18ee06094a7e17dd07ff31a3de02df3f83/SevillaFC_FelizNavidad_Header.jpg" /> THE BADGE THAT BRINGS US TOGETHER AGENCY: DoubleYou CLIENT: Sevilla FC ROLE: Senior Creative &amp; Copywriter YEAR: 2023 Sevilla FC wanted to launch their Christmas ad, but they had two problems: the first one was related to their bad performance on LaLiga, so they didn’t want to talk about football at all. The second was a very low budget. We came up with a story easy to tell with very few actors and in one location, that would talk, not about football, but about the togetherness that football implies. Almost like a second family. Full Length Video. https://www.jonurbina.com/NIKE-Unpredictable-Match Mon, 18 Oct 2021 18:09:03 +0000 Jon Urbina https://www.jonurbina.com/NIKE-Unpredictable-Match <img width="2500" height="500" width_o="2500" height_o="500" data-src="https://freight.cargo.site/t/original/i/b8a8cd24dcdea753c1bd0c48ec0d55ab0e8e586895bacdceba7cbe7b2cd721bd/HEADERprovisional.jpg" data-mid="125837602" border="0" src="https://freight.cargo.site/w/1000/i/b8a8cd24dcdea753c1bd0c48ec0d55ab0e8e586895bacdceba7cbe7b2cd721bd/HEADERprovisional.jpg" /> UNPREDICTABLE MATCH AGENCY: DoubleYou CLIENT: Nike Football &amp; Sprinter ROLE: Senior Creative &amp; Copywriter YEAR: 2021 - 2022 In partnership with the Sprinter sportswear stores, Nike asked us an activation to communicate the Nike Phantom boots: the boot for creative players who adapt to any game condition. So we came up with the Unpredictable Match: a game streamed on Twitch, were viewers could change the rules and set new ones on real-time.Players had to adapt to these new rules whenever they changed, with the Phantom boots as their tool to unleash their game. It was such a success that both clients agreed to repeat the activation on 2022, this time even bigger. Unpredictable Match: Case Study Unpredictable Match: Recap video Unpredictable Match 2 https://www.jonurbina.com/SEVILLA-FC-A-farewell-from-the-pitch Fri, 11 Apr 2025 13:58:42 +0000 Jon Urbina https://www.jonurbina.com/SEVILLA-FC-A-farewell-from-the-pitch <img width="2500" height="550" width_o="2500" height_o="550" data-src="https://freight.cargo.site/t/original/i/0d83e6dff3cee99323cd70a45ca8a38c7c2681300fbddb8efc1de4ae8664be2f/SevillaFC_DespedidaNavas_Header.jpg" data-mid="229673589" border="0" src="https://freight.cargo.site/w/1000/i/0d83e6dff3cee99323cd70a45ca8a38c7c2681300fbddb8efc1de4ae8664be2f/SevillaFC_DespedidaNavas_Header.jpg" /> A FAREWELL FROM THE PITCH AGENCY: DoubleYou CLIENT: Sevilla FC ROLE: Senior Creative &amp; Copywriter YEAR: 2024 Jesús Navas is the most iconic player in Sevilla FC. A player that, unlike many others, isn’t friend of big statements on camera. He prefers to speak on the pitch, as he has been doing for more than 20 years. In December 2024, he decided to end his career as pro player. So we couldn’t come up with any other way to say “goodbye”, than doing it on the pitch. We even created the Navas Font, the font inspired in his movements with the ball, so that every Sevilla FC fan could use it and speak forever with the same passion that Navas has put in every game. Full Length Video. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/61b66d18dde888d7c0e3b63c008ab4e02b0d878a7f0ef97a8ba1d6907a778435/NavasFont_B.png" data-mid="229674132" border="0" src="https://freight.cargo.site/w/1000/i/61b66d18dde888d7c0e3b63c008ab4e02b0d878a7f0ef97a8ba1d6907a778435/NavasFont_B.png" /> <img width="7802" height="9683" width_o="7802" height_o="9683" data-src="https://freight.cargo.site/t/original/i/24cc8d6121ff7176876b56bef74a263cde2ca4c6552ceb91023edbcac42c5a84/Tipografia_Sevilla_NavasFont_B.png" data-mid="229674011" border="0" src="https://freight.cargo.site/w/1000/i/24cc8d6121ff7176876b56bef74a263cde2ca4c6552ceb91023edbcac42c5a84/Tipografia_Sevilla_NavasFont_B.png" /> https://www.jonurbina.com/MAXIBON-MaxiCaster-1 Tue, 14 Apr 2020 20:14:00 +0000 Jon Urbina https://www.jonurbina.com/MAXIBON-MaxiCaster-1 <img width="2500" height="550" width_o="2500" height_o="550" data-src="https://freight.cargo.site/t/original/i/d11e55cf2f01a34b588fd0c0c7ac04d940ebe4abe95503dab9456628cb1e6c03/HEADERok.jpg" data-mid="68561771" border="0" src="https://freight.cargo.site/w/1000/i/d11e55cf2f01a34b588fd0c0c7ac04d940ebe4abe95503dab9456628cb1e6c03/HEADERok.jpg" /> MAXICASTER AGENCY: DoubleYou CLIENT: Maxibon ROLE: Senior Creative &amp; Copywriter YEAR: 2018 Maxibon is an ice-cream brand. Although their ice-creams are top mind product amoung youngsters, they were not engaging as a brand. We pitched for their 2019 campaign, and the brief was a challenge: turning them into a love brand for Gen Z. We came up with MaxiCaster: a contest in which participants had to cast videos with their own style. We were looking for the most originals. We had a three influencer jury to choose the best ones, among them the official caster of the Spanish Professional Videogame League, Ibai Llanos. We created branded content hand in hand with the influencers, that conected with the target and even hit YouTube Trends organically. Apart from wining the pitch, we got the account also for 2020. Teaser Ibai Llanos. Ibai Llanos’ &amp; Andrea Compton’s cast. Participations. Ibai Llanos’ full cast. Ibai Llanos’ &amp; Andrea Compton’s full cast. Ibai Llanos’ &amp; Mary Ruiz’s full cast. https://www.jonurbina.com/BARCA-One-Shirt-Unites-Us Tue, 30 Mar 2021 14:08:41 +0000 Jon Urbina https://www.jonurbina.com/BARCA-One-Shirt-Unites-Us <img width="2500" height="550" width_o="2500" height_o="550" data-src="https://freight.cargo.site/t/original/i/28405583f202a67cf819e7ed07b1201478436104c55541f9e569554801d1f80c/HEADER2.jpg" data-mid="104066693" border="0" src="https://freight.cargo.site/w/1000/i/28405583f202a67cf819e7ed07b1201478436104c55541f9e569554801d1f80c/HEADER2.jpg" /> ONE SHIRT UNITES US AGENCY: DoubleYou CLIENT: Barça ROLE: Senior Creative &amp; Copywriter AÑO: 2021 Barça had a new kit to play against Real Madrid at Santiago Bernabéu stadium: the Clásico Special Edition, featuring the stripes of the “senyera” -the catalan flag- among the blaugrana ones. And they invited us to the pitch for the launch campaign. We won the pitch by turning the jersey into the flag of all culers -supporters of FC Barcelona- under the concept “One shirt unites us” -from the club’s anthem “One flag unites us”. And the best possible choice to wear it was Carles Puyol, the legendary captain of the team. An icon with legitimacy to give a motivational speech to fans, in a moment in which everyone could use some encouraging words. &nbsp; "One Shirt Unites Us" Commercial. https://www.jonurbina.com/SJD-Experiences-For-The-Brave Fri, 02 Apr 2021 16:05:23 +0000 Jon Urbina https://www.jonurbina.com/SJD-Experiences-For-The-Brave <img width="2500" height="550" width_o="2500" height_o="550" data-src="https://freight.cargo.site/t/original/i/9db2d24ff314f5c69a74b5c6f5d9c0d10b94da1f5508f2fb7c1dcf95a0014622/HEADER_EN2.jpg" data-mid="104071007" border="0" src="https://freight.cargo.site/w/1000/i/9db2d24ff314f5c69a74b5c6f5d9c0d10b94da1f5508f2fb7c1dcf95a0014622/HEADER_EN2.jpg" /> EXPERIENCES FOR THE BRAVE AGENCY: DoubleYou CLIENT: Sant Joan de Déu ROLE:&nbsp;Creative &amp; Copywriter YEAR: 2018 Sant Joan de Déu hospital wanted to take advantage of the Internacional Chilhood Cancer Day in order to raise funds for the construction of the SJD Pediatric Cancer Center. We launched the Experiences For The Brave, a low cost fundraising campaign that would give a more positive view on the problem and that collected nine times the investment in communication. Case Study. <img width="1200" height="1200" width_o="1200" height_o="1200" data-src="https://freight.cargo.site/t/original/i/db8ba53cb343e838f1a5f63f226c583746cc7f788032982d969cb8dd9f790119/GIF_ENG.gif" data-mid="104071497" border="0" src="https://freight.cargo.site/w/1000/i/db8ba53cb343e838f1a5f63f226c583746cc7f788032982d969cb8dd9f790119/GIF_ENG.gif" /> <img width="2048" height="1024" width_o="2048" height_o="1024" data-src="https://freight.cargo.site/t/original/i/ab90382341f14a608eda3afbc20753239794d4102e17fc128639ba56ccf2e155/STAND.jpg" data-mid="104071498" border="0" src="https://freight.cargo.site/w/1000/i/ab90382341f14a608eda3afbc20753239794d4102e17fc128639ba56ccf2e155/STAND.jpg" /> Judit's Christmas At Disneyland Paris. Marc's First Family Trip. Gloria's and Carmen's Comeback To School. Nerea's, Arnau's, Judit's, Marquitus', Gloria's, and Marc's Thousand Plans. https://www.jonurbina.com/ATLETICO-DE-MADRID-La-Historia-se-Escribe-Latido-a-Latido Mon, 10 Nov 2025 22:20:15 +0000 Jon Urbina https://www.jonurbina.com/ATLETICO-DE-MADRID-La-Historia-se-Escribe-Latido-a-Latido <img width="2500" height="500" width_o="2500" height_o="500" data-src="https://freight.cargo.site/t/original/i/e8ab56d998871b5b62d92d382e02d4ce5f9160157b8194c6d5c4bc2ef5a9d1e5/HEADERprovisional.png" data-mid="240481349" border="0" src="https://freight.cargo.site/w/1000/i/e8ab56d998871b5b62d92d382e02d4ce5f9160157b8194c6d5c4bc2ef5a9d1e5/HEADERprovisional.png" /> LA HISTORIA SE ESCRIBE LATIDO A LATIDO AGENCY: DoubleYou CLIENT: Nike &amp; Atlético de Madrid ROLE: Junior Creative &amp; Copywriter YEAR: 2014 Nike and Atlético de Madrid wanted a victory line in case they won La Liga. But, instead of trying to create that line, we looked for it in the most iconic character from the team: “El Cholo” Simeone, the coach.&nbsp; After the whole season reapeating that they would progress “match by match” (partido a partido) the point of view was clear: we just needed to turn that into a line that would speak about the heart of all the atléticos. The design was made by Vasava. The line was such a success, it opened newspapers, was put on conmemorative shirts that sold out in one afternoon, and even a fan (that I know) tattooed himself. Awkward, but beautiful in some sense. <img width="1280" height="858" width_o="1280" height_o="858" data-src="https://freight.cargo.site/t/original/i/4793abbc1ab622ec3415ca8c47cfe55de357c1bbff924b922ae713363e18f417/Latido-Logo_15.png" data-mid="240480879" border="0" src="https://freight.cargo.site/w/1000/i/4793abbc1ab622ec3415ca8c47cfe55de357c1bbff924b922ae713363e18f417/Latido-Logo_15.png" /> <img width="1280" height="886" width_o="1280" height_o="886" data-src="https://freight.cargo.site/t/original/i/0cadf64a948d5fb7cc4bfa8a8227f5798ca3a1a5eb569efdb537aaaf58f8d6dc/Camisetas.jpg" data-mid="240480876" border="0" src="https://freight.cargo.site/w/1000/i/0cadf64a948d5fb7cc4bfa8a8227f5798ca3a1a5eb569efdb537aaaf58f8d6dc/Camisetas.jpg" /><img width="1280" height="926" width_o="1280" height_o="926" data-src="https://freight.cargo.site/t/original/i/1685524530014991417b2d8771d1e82b466fa86b443e034d3dee741cffe21931/neptuno2.jpg" data-mid="240480889" border="0" src="https://freight.cargo.site/w/1000/i/1685524530014991417b2d8771d1e82b466fa86b443e034d3dee741cffe21931/neptuno2.jpg" /><img width="1280" height="730" width_o="1280" height_o="730" data-src="https://freight.cargo.site/t/original/i/cf51a419794ed0d59679cdb19a603305898e4ca728eafaa4edbe9130705302f0/autocar.jpg" data-mid="240480873" border="0" src="https://freight.cargo.site/w/1000/i/cf51a419794ed0d59679cdb19a603305898e4ca728eafaa4edbe9130705302f0/autocar.jpg" /> <img width="990" height="1112" width_o="990" height_o="1112" data-src="https://freight.cargo.site/t/original/i/739f54a31b623d88d2e076a77321d91ae36dd843c0fecfaf1b702c00bb75fa82/as.jpg" data-mid="240480870" border="0" src="https://freight.cargo.site/w/990/i/739f54a31b623d88d2e076a77321d91ae36dd843c0fecfaf1b702c00bb75fa82/as.jpg" /><img width="991" height="1206" width_o="991" height_o="1206" data-src="https://freight.cargo.site/t/original/i/285248688e8c86a2d3689a2d2c4f5b2c41e61181cf6ca782a6bd8d3094b37661/marca.jpg" data-mid="240480882" border="0" src="https://freight.cargo.site/w/991/i/285248688e8c86a2d3689a2d2c4f5b2c41e61181cf6ca782a6bd8d3094b37661/marca.jpg" /> https://www.jonurbina.com/BARCA-Leo-Messi-Unbeatable Fri, 02 Apr 2021 18:57:06 +0000 Jon Urbina https://www.jonurbina.com/BARCA-Leo-Messi-Unbeatable <img width="2500" height="550" width_o="2500" height_o="550" data-src="https://freight.cargo.site/t/original/i/24a16aae9ec9d2b3dd56ea518fb0937e369af4e4226612b4578307c16b33493b/HEADER2.jpg" data-mid="104088337" border="0" src="https://freight.cargo.site/w/1000/i/24a16aae9ec9d2b3dd56ea518fb0937e369af4e4226612b4578307c16b33493b/HEADER2.jpg" /> LEO MESSI #UNBEATABLE AGENCY: DoubleYou CLIENT: Barça ROLE: Senior Creative &amp; Copywriter YEAR: 2018 Leo Messi is an unbeatable player, and one of the greatest goal scorers in football history. So Barça wanted to celebrate his goal number 500 in style.We counted his last goals before the number 500 with teaser images, and then celebrated that one with a film.Sometimes, though, the best way to celebrate the last goal of a player’s carier might be recalling the first one. Above all if it’s a goal with a special story. Celebration film.